The hot topic discussed every where in world is about economy. From top level of people to people below the line of poverty faces the crisis of economy. We come across of a cost cutting in all IT companies as their budget has been cut in half this year. Now it is time for Marketing and sales department to take their responsibility on their shoulders to help in pipeline even thou it is under forced pressure. The beauty of the situation is we are positioned to be a hero :) creating more sales opportunities, gaining market share and fortifying your brand in the most challenging of times.
Speaking of work, it is time to make up for lost impressions on the ad front with public relations. We should add articles, white papers, viral videos, case studies, blog, testimonials and the list goes on. Using these PR rate gets increased. According to a survey more than 120 million people watch online video in Oct 2008 that too 65 % during work hours.
Even if our buyers have less money we marketers should work as business keeps on moving even when going gets tough. All our activity online cost a little bit more but it is effective it is done right. It seems tough but for securing our self as hero that leads the way through a tough economy.